Products of the same brand should be located next to each other – vertically or horizontally.Fast-moving products are placed on the lower parts of the exhibition, slow-moving above.The linear arrangement of goods will be better suited to small commercial spaces, for bigger block arrangement will be more effective.That is why the products on the shelves are set from the largest to the smallest, starting from the left side. The customer reads the shelf in the store like a book – from left to right.When preparing a planogram, both in a large and small store, it is worth remembering a few basic rules: The complexity of a planogram may vary by the size of the store and the software used to create it – for this purpose, you can use both a standard Excel spreadsheet as well as specialized planogram software. These schematics not only present a flow chart for the particular merchandise departments within a store layout but locate a specific shelf on which an item is located. It allows you to assign the right location for particular type of assortment, set the right amount of space for product categories and keep the right order in the store.Ī planogram is a visual diagram or drawing – a graphical representation of the sales space, that provides details on the placement of every product in a retail store. A planogram is a useful tool that allows you to optimize sales and stocks from a given product category. In a retail store, every meter of space should “work” and generate revenues.

Retail planogram software